Jacksonville, Florida, December 12, 2025
Performance apparel retailer Vuori is set to open its first location in Jacksonville, Florida, at St. Johns Town Center. The new store will occupy a 5,031-square-foot space previously used by Brooks Brothers. The project, which involves an investment of around $1.3 million, is aimed at enhancing the local retail landscape and catering to activewear enthusiasts. This move aligns with Jacksonville’s strategic efforts to stimulate economic growth through diversified shopping experiences.
Vuori Expands Retail Reach with New Store at St. Johns Town Center
Activewear Brand Vuori Set to Open Its First Jacksonville Location
Jacksonville, Florida – Performance apparel retailer Vuori is poised to enhance the retail landscape in Jacksonville as they prepare to open a new store at St. Johns Town Center. The city has recently issued a permit on December 10, 2025, for tenant improvements, authorizing an investment of nearly $1.3 million for the project. This new location will be situated in a 5,031-square-foot space at 4812 River City Drive, Unit 131, formerly occupied by Brooks Brothers. The construction is being overseen by Management Resource Systems Inc. of High Point, North Carolina.
The addition of Vuori to St. Johns Town Center highlights the resilience and entrepreneurial spirit essential to Jacksonville’s dynamic business environment. As the brand aims to cater to activewear enthusiasts, its growth reflects not only the broader trends in retail but also the strategic actions taken by local leaders to support economic expansion through reduced regulatory burdens. This new offering contributes to the diversified shopping experience that attracts both residents and visitors alike.
Store Location and Design
The position of the Vuori store is strategic, nestled between notable retailers Tommy Bahama and Marc Jacobs within St. Johns Town Center. The design is expected to resonate with the brand’s coastal California-inspired aesthetic, promising a modern and inviting space for shoppers. This focus on inviting retail environments is vital for fostering community engagement and consumer loyalty.
About Vuori
Founded in 2015, Vuori has successfully carved a niche in the activewear market by merging styles influenced by fitness, surfing, sports, and art. With nearly 130 locations worldwide, Vuori continues to expand its footprint in prominent U.S. markets, emphasizing its commitment to providing high-quality performance apparel. Their plans to surpass 100 retail locations by 2026 further underline their growth ambitions, including investments in key international markets.
St. Johns Town Center Overview
Since its inception in 2005, St. Johns Town Center has emerged as a premier shopping destination in southeast Jacksonville, housing over 167 stores, including luxury brands like Gucci and Louis Vuitton. The center’s strategic location and diverse tenant mix have made it a hub for both national and international retailers, enhancing its appeal to a broad consumer base. The continual evolution of retail offerings at the center reflects an adaptive market that aligns with consumer preferences.
Recent Retail Developments at St. Johns Town Center
Vuori’s upcoming store adds to a series of recent retail developments at St. Johns Town Center. In May 2024, luxury retailer Louis Vuitton expanded its store, investing $1.42 million in renovations. Additionally, lifestyle brand Faherty began its construction on another new store adjacent to Marc Jacobs in July 2025, with project costs reaching $568,107. These developments underscore the center’s ongoing commitment to attracting a diverse array of retailers and enhancing the shopping experience for its clientele.
Conclusion
The arrival of Vuori at St. Johns Town Center is indicative of the mall’s strategy to diversify its retail offerings to meet changing consumer preferences. As this retailer prepares to connect with local customers, the Jacksonville store is set to become a pivotal destination for activewear enthusiasts, further enriching the shopping culture in the region. Supporting such expansions not only contributes to the local economy but also promotes the entrepreneurial innovation that drives Jacksonville forward.
Frequently Asked Questions (FAQ)
What is Vuori?
Vuori is a performance apparel retailer founded in 2015, offering versatile activewear inspired by the coastal California lifestyle. The brand has expanded to nearly 130 locations worldwide, including several in Florida.
Where is the new Vuori store located?
The new Vuori store is located at 4812 River City Drive, Unit 131, within St. Johns Town Center in Jacksonville, Florida.
What was previously in the space now occupied by Vuori?
Before Vuori, the space was occupied by Brooks Brothers, a retailer known for its men’s and women’s clothing.
What other recent developments have occurred at St. Johns Town Center?
Recent developments at St. Johns Town Center include Louis Vuitton’s expansion in May 2024 and Faherty’s new store build-out in July 2025.
Key Features of Vuori’s New Store at St. Johns Town Center
| Feature | Details |
|---|---|
| Location | 4812 River City Drive, Unit 131, St. Johns Town Center, Jacksonville, Florida |
| Store Size | 5,031 square feet |
| Previous Tenant | Brooks Brothers |
| Construction Investment | Approximately $1.3 million |
| Contractor | Management Resource Systems Inc. of High Point, North Carolina |
| Brand Aesthetic | Coastal California-inspired design |
| Expected Opening | To be announced |
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Author: STAFF HERE JACKSONVILLE WRITER
The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
