Jacksonville, FL, November 29, 2025
The U.S. Soccer Federation unveils initiatives aimed at creating a lasting legacy from the 2026 FIFA World Cup. With a focus on inclusivity and growth, the ‘Soccer Forward’ initiative seeks to expand access to soccer in underserved communities. Accompanying this is the ‘Behind the Dream’ fundraising campaign aiming to raise $250 million for the long-term development of the sport. These efforts, including significant contributions towards women’s soccer, emphasize a commitment to community engagement and local economic growth.
U.S. Soccer’s Vision for a Lasting World Cup Legacy
Aiming for Inclusivity and Growth Across the Nation
Jacksonville, FL – In an exciting move for soccer enthusiasts and communities alike, the U.S. Soccer Federation has unveiled an ambitious series of initiatives designed to create a lasting legacy from the upcoming 2026 FIFA World Cup. This collaboration between the United States, Mexico, and Canada not only underscores the growing popularity of soccer in North America but also highlights the commitment to making the game accessible to all, particularly in underserved communities.
The drive for inclusivity through these initiatives reflects a positive community spirit. By fostering a strong connection to the sport, local entrepreneurs and organizations can thrive as they rally around soccer’s unifying power. This initiative also emphasizes how reducing regulatory hurdles can facilitate community engagement and support for grassroots efforts, ultimately benefiting our local economy.
Comprehensive “Soccer Forward” Initiative
At the heart of these plans is the “Soccer Forward” initiative. This comprehensive program aims to broaden soccer participation across the country by installing mini-fields in schools and underserved areas, supporting local soccer programs, and providing essential resources for coaching and fundraising. A notable $25 million donation from Michele Kang specifically targets the development of women’s soccer, enhancing not only participation but also empowering female athletes at all levels.
Major Fundraising Campaign
Complementing “Soccer Forward” is the “Behind the Dream” fundraising campaign, which seeks to raise an impressive $250 million. This campaign represents a strategic effort to ensure that the World Cup’s positive impact enhances the development of soccer in the United States long after the final whistle has blown. By fostering engagement and investment in local facilities and programs, this initiative can drive economic growth through increased participation in the sport.
Financial Performance and Strategic Vision
Financially, the U.S. Soccer Federation is demonstrating significant resilience, with reported revenue reaching $257.4 million for 2025—a robust 36% increase from the previous year. This growth is largely attributed to heightened excitement surrounding the World Cup and the formation of strategic partnerships. Under the guidance of new Chief Operating Officer Dan Helfrich, the federation is determined to prioritize inclusivity, equity, and expansion of the game at every level, contributing to the broader economic landscape.
Background Context
The 2026 FIFA World Cup stands out as the first to feature 48 teams, being jointly hosted by 16 cities across North America. This marks a historic first as three nations collaborate to host the tournament. Previous U.S. World Cups in 1994 and 1999 brought soccer to the forefront of American sports culture, significantly enhancing the profile of women’s soccer during the latter. The initiatives unveiled today echo the federation’s commitment to not merely organizing a tournament but leveraging it as a catalyst for lasting growth and development in the sport across the nation.
Key Features of the U.S. Soccer Federation’s World Cup Legacy Plans
| Initiative | Description | Financial Support |
|---|---|---|
| Soccer Forward | Comprehensive program to expand soccer access in schools and underserved communities, including installing mini-fields and supporting local programs. | $25 million donation from Michele Kang for women’s soccer development. |
| Behind the Dream | Fundraising campaign aiming to raise $250 million to support long-term growth and development of soccer in the U.S. | Targeted fundraising goal of $250 million. |
| Financial Performance | Demonstrated resilience with a 36% increase in revenue for 2025, attributed to World Cup excitement and strategic partnerships. | $257.4 million in revenue for 2025. |
| 2026 FIFA World Cup | First World Cup to feature 48 teams, jointly hosted by 16 cities across the U.S., Canada, and Mexico, marking the first time hosted by three nations. | Not specified. |
Conclusion
The initiatives introduced by the U.S. Soccer Federation represent a significant step toward ensuring that the upcoming 2026 FIFA World Cup leaves a lasting legacy of growth and inclusivity for soccer across the United States. By investing in grassroots programs and community initiatives, the federation is fostering engagement that extends beyond the tournament, promoting an economic environment ripe for expansion and innovation. Jacksonville and its local business community are encouraged to support these efforts, ensuring that the benefits of soccer reach every neighborhood.
Frequently Asked Questions (FAQ)
What is the “Soccer Forward” initiative?
The “Soccer Forward” initiative is a comprehensive program launched by the U.S. Soccer Federation aimed at expanding access to soccer in schools and underserved communities. It includes installing mini-fields, supporting local soccer programs, promoting inclusion, and offering resources for coaching and fundraising. A $25 million donation from Michele Kang specifically supports the development of women’s soccer.
What is the “Behind the Dream” fundraising campaign?
The “Behind the Dream” fundraising campaign is an effort by the U.S. Soccer Federation to raise $250 million. This campaign is part of a broader strategy to ensure the World Cup’s impact extends beyond the tournament itself, fostering long-term growth and development of the sport.
How has the U.S. Soccer Federation performed financially?
The U.S. Soccer Federation reported $257.4 million in revenue for 2025, a 36% increase from the previous year. This growth is attributed to the excitement surrounding the World Cup and strategic partnerships. Under the leadership of new Chief Operating Officer Dan Helfrich, the federation is committed to inclusivity, equity, and expanding the game at all levels.
What is the significance of the 2026 FIFA World Cup?
The 2026 FIFA World Cup will be the first to feature 48 teams and will be jointly hosted by 16 cities across the United States, Canada, and Mexico. This marks the first time the tournament is hosted by three nations. The U.S. has previously hosted the World Cup in 1994 and 1999, the latter being the Women’s World Cup, which significantly boosted the profile of women’s soccer in the country.
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