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Pinnacle Financial Partners Establishes Jacksonville Presence

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Pinnacle Financial Partners' new bank headquarters in Jacksonville's Downtown Brooklyn.

News Summary

Pinnacle Financial Partners has made a significant entry into the Jacksonville market, hiring 45 local bankers within a year. This Nashville-based bank emphasizes local expertise and community engagement. With 26 years of average employee experience, they aim to create a true community banking feel. Located in Downtown Brooklyn, they plan to expand further, demonstrating a commitment to responsible banking practices while avoiding traditional advertising methods. With plans to reach $2-$3 billion in loans over five years, the bank is set for growth and recognition in Jacksonville.

Jacksonville Welcomes Pinnacle Financial Partners with Open Arms

Jacksonville is buzzing with excitement as Pinnacle Financial Partners has officially made its mark in the market! Since launching in January 2024, this Nashville-based bank has quickly ramped up operations by hiring an impressive team of 45 local banking professionals over just a year. It looks like they’re not slowing down anytime soon. Rumor has it that we can expect even more growth from Pinnacle this year.

Local Expertise at its Finest

Pinnacle is all about hiring local talent. The company believes that having people who know the Jacksonville market inside and out will help them build genuine relationships with clients. Their hiring process is quite unique, focusing solely on inviting seasoned bankers to join the team. This approach was confirmed by the area manager, who emphasizes that their hires are strictly from the local community.

Their aim is to create a community bank feel, not just another loan production or wealth management office. This is especially apparent with their leadership team, which includes Scott Keith and Debbie Buckland, who both have extensive experience within the Jacksonville financial scene. Originally, Scott Keith thought they would only need to recruit around 15-20 bankers. However, as word spread, they ended up bringing on 45 talented individuals.

A Wealth of Experience

Speaking of talent, the average experience of Pinnacle’s employees is an impressive 26 years! Some recent additions include Rick Sargeant with 32 years, Treasa Smith with 14 years, Monica Barnes with 24 years, Brian Amell with 29 years, and Steve Grant with a whopping 33 years in the banking world. It’s safe to say that there’s a wealth of knowledge under one roof!

Expanding the Presence

Pinnacle has set up its Jacksonville headquarters in the lively Downtown Brooklyn area at 501 Riverside Ave., occupying the sixth floor with a full-service branch right on the ground floor. Plus, they’re extending their reach further by adding a branch in Ponte Vedra Beach, with plans to open five or six more locations across successful areas like Mandarin. How exciting is that?

No Traditional Advertising Here

Pinnacle takes a creative approach to marketing, opting out of traditional advertising methods like TV and newspaper ads. Instead, they prefer to make their presence known through community involvement and special events. You might catch them at the famous Players Championship golf tournament or even enjoying a night dedicated to Nashville songwriters. This low-key approach seems to be working wonders for them!

Driven by Values and Community

Being a responsible community member is at the heart of Pinnacle’s operations. They’re committed to the Community Reinvestment Act, which plays a crucial role in how they operate. Their recruitment process is heavily influenced by their corporate culture, as they seek to ensure that new team members align with their core values.

At the end of 2023, Pinnacle reported an impressive $138.9 million in loans in the Jacksonville market and has set their sights on reaching $2-$3 billion in loans over the next five years. It looks like they’re well on their way to establishing the best and largest professional banking team in the area within the next three to five years.

Recognized for Excellence

Not only is Pinnacle making strides in Jacksonville, but they’re also being recognized on a larger scale. Having been named one of America’s Best Banks by Forbes, the company has made a name for itself as one of the best banks to work for across the country. With approximately $48.9 billion in assets as of March 2024, Pinnacle continues to grow at a staggering pace in 17 urban markets throughout the Southeast.

As Jacksonville braces itself for even more from Pinnacle Financial Partners, one thing is clear: this bank is here to stay and make a positive impact on the community. So stay tuned, Jacksonville—you’re in for an exciting banking experience!

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