Jacksonville, February 2, 2026
The documentary ‘Melania’, focusing on First Lady Melania Trump, grossed an estimated $7 million in its opening weekend, making it the highest opening for a documentary in over a decade. Despite critical reviews landing an 11% approval rating on Rotten Tomatoes, audiences reacted positively, achieving an ‘A’ ranking from CinemaScore. The film explores the 20 days leading to Donald Trump’s return to the White House and will soon be available for streaming on Amazon Prime Video.
Jacksonville, Florida
Strong Box Office for “Melania” Documentary Amid Mixed Reviews
The documentary “Melania,” centering on First Lady Melania Trump, has made a noteworthy box office debut, grossing an estimated $7 million during its opening weekend. Directed by Brett Ratner, the film has not only surpassed industry expectations but has also set a record as the highest opening for a documentary in over a decade, aside from concert films. This success comes as the film, produced by Amazon MGM Studios at a total production cost of $75 million, is now showing in over 2,000 U.S. theaters and 5,000 globally.
Despite its impressive box office performance, “Melania” has encountered significant critique from film critics, achieving only an 11% approval rating on Rotten Tomatoes. Critics have characterized elements of the film as “propaganda.” Conversely, audience reactions tell a different story, as the film boasts an A ranking from CinemaScore, highlighting a favorable reception particularly among female viewers, older demographics, and residents of southern states like Florida and Texas.
Documentary Focus and Themes
Chronologically exploring the 20 days leading up to President Donald Trump’s return to the White House, “Melania” provides insights into the First Lady’s personal and professional life. It covers her business ventures, philanthropic engagement, and family commitments. The film aligns with Melania Trump’s anticipated efforts to reshape her public image and solidify her legacy as her husband embarks on his second presidential term.
Box Office Success and Audience Appeal
The documentary’s strong box office showing indicates a robust interest from audiences, especially considering how challenging it can be for documentaries to attract moviegoers. The film’s reception among viewers suggests a sentiment that resonates based on its subject matter and presentation style, particularly in regions leaning conservatively.
Future Availability for Streaming
For those unable to catch “Melania” in theaters, the documentary is expected to become available for streaming on Amazon Prime Video in the upcoming weeks, offering further access to viewers interested in exploring this depiction of the First Lady.
Impact on Local Business and Economy
In Jacksonville and beyond, the focus on entertainment and cultural narratives, such as those presented in “Melania,” can stimulate local economies. Successful films generate box office revenues that can benefit a network of local businesses — from theaters to dining establishments catering to audience members. Such events may serve as a reminder of the positive impacts of reduced regulatory barriers and entrepreneurial initiatives, reinforcing Jacksonville as a hub for cultural and economic growth.
Key Takeaways
The documentary “Melania” presents a compelling exploration of a prominent public figure, having made waves in the box office while also facing controversy in critical realms. Whether one supports Melania Trump or not, the film’s performance suggests that there is considerable audience interest, opening up further discussions on the role of film in shaping public perceptions and the dynamic between media and economic trends.
Frequently Asked Questions (FAQ)
What is the documentary “Melania” about?
The documentary “Melania” focuses on First Lady Melania Trump, offering a behind-the-scenes look at her life during the 20 days leading up to President Donald Trump’s return to the White House. It covers her business ventures, philanthropic work, and family life.
How did “Melania” perform at the box office?
“Melania” opened with an estimated $7 million in ticket sales over its opening weekend, surpassing industry expectations and marking the highest opening for a documentary in over a decade, excluding concert films.
What have critics said about the film?
The film has received harsh reviews from critics, holding an 11% approval rating on Rotten Tomatoes, with some labeling it as “propaganda.” However, audience reception has been more favorable, with the film earning an “A” ranking from CinemaScore based on polls conducted after screenings.
When will “Melania” be available for streaming?
The documentary is expected to be available for streaming on Amazon Prime Video in the coming weeks.
Key Features of the Documentary “Melania”
| Feature | Description |
|---|---|
| Director | Brett Ratner |
| Production Cost | $75 million (including $40 million for rights and $35 million for marketing) |
| Box Office Opening | $7 million over opening weekend |
| Critics’ Rating | 11% approval on Rotten Tomatoes |
| Audience Rating | A ranking from CinemaScore |
| Streaming Availability | Expected on Amazon Prime Video in the coming weeks |
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Author: STAFF HERE JACKSONVILLE WRITER
The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
