FOR IMMEDIATE RELEASE
Jacksonville native Michael Jay returns home to lead the boutique and bring personal style
empowerment to the local community
Jacksonville, FL (May 2025) –TWEEDS, a luxury clothing brand founded by entrepreneur
Donald Carlson and known for its personalized styling and confidence-driven approach, is proud
to announce the opening of its first Jacksonville boutique in June 2025. Located at the heart of
Jacksonville’s Riverside neighborhood, this marks TWEEDS’ tenth Florida location and a
meaningful milestone for Michael Jay, the local style consultant who will lead the store.
A Jacksonville native, Michael Jay built his reputation across Florida as a style consultant who
goes beyond fashion—helping clients show up with confidence in their personal and
professional lives. The new TWEEDS location represents a homecoming for Michael and a full-
circle moment in his career.
“Bringing TWEEDS to Jacksonville is more than opening a store—it’s about
creating a space where people feel empowered through how they present
themselves,” said Jay. “This city shaped me, and I’m honored to return and invest in
the community that raised me.”
Founded by Donald Carlson in Sarasota, TWEEDS has grown rapidly across the state by
building a network of passionate, service-driven style consultants who bring the brand’s mission
to life.
“Each TWEEDS location is led by someone who truly understands the power of personal
transformation through style,” said Carlson. “Bringing TWEEDS to Jacksonville is part of a
broader commitment to investing in people and communities—and Michael Jay is the perfect
person to carry that torch in his hometown.”
TWEEDS offers custom garments and personalized styling services for both men and
women, specializing in private fittings, wardrobe consulting, and made-to-measure fashion.
Known for its elevated, high-touch customer experience, TWEEDS combines craftsmanship
with intentional service—making it a destination for individuals looking to refine their personal
style and elevate their presence.
In celebration of the opening, the brand will host an invite-only preview experience for local
media, influencers, and community partners the week prior to launch. Attendees will receive
early access to the new boutique, personalized fittings, and the opportunity to connect with
Michael Jay one-on-one.
Press preview appointments, high-resolution imagery, and interviews with Michael Jay are
available upon request.
For more information or to schedule a media visit, please contact:
Alexis Quintal
grow@rosarium.work
About TWEEDS
Founded by Donald Carlson, TWEEDS is a luxury clothing brand offering custom garments and
curated styling experiences for both men and women. With a focus on confidence,
craftsmanship, and personal connection, TWEEDS delivers high-touch service through private
fittings and expert consultations. With locations across Florida, TWEEDS is redefining modern
style—one individual at a time. Learn more at https://www.tweedssuitshop.com/.
News Summary A series of violent incidents in Florida City have resulted in one man…
News Summary A black bear sighting in Punta Gorda Isles has led to community precautions…
News Summary A 27-year-old man has been sentenced to life in prison for the first-degree…
News Summary A jury in Florida has ordered Wells Fargo to pay $825 million for…
News Summary Pinnacle Financial Partners has expanded its Riverside office in Jacksonville by adding five…