News Summary
HabiJax, a nonprofit organization focused on affordable housing, will change its name to First Coast Habitat for Humanity on July 21, 2025. This rebranding reflects the organization’s expanded service area to include Duval, Nassau, and Baker counties, addressing the rising housing crisis in Northeast Florida. Following a leadership transition, Interim CEO Chris Folds aims to leverage this change to meet the increasing demand for affordable housing solutions in local communities. The organization has assisted approximately 2,400 families in achieving homeownership since its founding.
Jacksonville, FL – HabiJax, a nonprofit organization dedicated to providing affordable housing, will officially rebrand as First Coast Habitat for Humanity on July 21, 2025. This name change marks a significant milestone for the organization as it expands its service area to include Duval, Nassau, and Baker counties.
The rebranding aligns with the start of the nonprofit’s new fiscal year, symbolizing a renewed commitment to tackle the growing housing crisis in Northeast Florida. The decision comes amidst a leadership transition within the organization, as Monte Walker stepped down from his role as President and CEO at the end of June. Walker has led HabiJax for five years and was instrumental in the successful merger with Nassau Habitat for Humanity.
Chris Folds, the former Chief Community Partnerships Officer, has been appointed as the Interim CEO. Under Folds’ direction, the organization aims to leverage its expanded outreach to address increasing housing concerns faced by local communities. Recent data from a UNF Public Opinion Lab poll indicates that 1 in 4 residents in Duval County view housing costs as their primary concern, highlighting the urgent need for affordable housing solutions.
More than half of renters in Jacksonville are characterized as “cost-burdened,” spending over 30% of their income on housing. This growing crisis is not limited to Jacksonville but extends to diverse communities such as Fernandina Beach, Hilliard, and Macclenny. The name change to First Coast Habitat for Humanity marks a proactive approach for the organization to collaborate effectively with staff, volunteers, donors, and partners in creating sustainable housing options.
Founded in 1988, HabiJax has successfully assisted approximately 2,400 local families in achieving homeownership. The organization has been a key player in the region’s housing sector, and the new brand aims to enhance its identity and service delivery as it continues addressing the dynamic housing needs across the First Coast region.
The transition to the new name is more than just a rebranding effort. It represents a broader initiative to create affordable housing solutions tailored to the unique challenges of the area’s residents. The board, led by Jim Branch, acknowledges the significance of maintaining momentum in tackling housing issues and continues to support and recognize Walker’s leadership during his tenure.
As First Coast Habitat for Humanity, the organization is poised to engage with the community more effectively, responding to the pressing asks of the residents it serves while promoting inclusivity and sustainability in housing efforts. The expansion to service additional counties demonstrates a strategic move towards fulfilling its mission across a wider geographical area, ensuring that more families can find affordable and stable homes.
In summary, First Coast Habitat for Humanity aims to address the increasing housing challenges in Northeast Florida while enhancing its collaborative efforts throughout the region. The rebranding initiative is a foundational step toward building a stronger, more sustainable future for many families and communities.
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Additional Resources
- Action News Jax
- News 4 Jax
- Jax Daily Record
- First Coast News
- Jacksonville.com
- Wikipedia: Habitat for Humanity
Author: STAFF HERE JACKSONVILLE WRITER
The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
