Jacksonville, Florida, December 16, 2025

In a major strategic shift, Ford Motor Company has announced the discontinuation of its fully electric F-150 Lightning pickup truck due to financial losses and declining consumer interest in electric vehicles. Instead, the company will redirect its resources towards hybrid and extended-range electric models, aiming for these to constitute 50% of global sales by 2030. This decision comes amidst a challenging landscape in the EV market, prompting Ford to modify its manufacturing facilities and adapt to changing market demands.

Ford Shifts Strategy, Discontinues Electric F-150 Lightning

Automaker focuses on hybrids amidst financial challenges and changing market demands

Jacksonville, Florida – In a notable pivot, Ford Motor Company has announced its decision to discontinue the fully electric F-150 Lightning pickup due to significant financial losses and a decrease in consumer demand for electric vehicles (EVs). This strategic move reflects the company’s intent to concentrate on hybrid and extended-range electric models, with a goal for these vehicles to represent 50% of their global sales by 2030, up from the current 17%.

This decision comes on the heels of considerable challenges within Ford’s electric vehicle division, which has incurred a staggering $13 billion loss since 2023 and is expecting a $19.5 billion writedown primarily in the fourth quarter. Ford’s CEO emphasized that the company is re-aligning its resources to focus on more profitable segments, notably hybrid models and commercial vehicles under the Ford Pro brand.

Changing Manufacturing Landscape

As part of this strategic shift, Ford will rebrand its Tennessee Electric Vehicle Center as the Tennessee Truck Plant, which will produce more affordable gas-powered trucks. Additionally, the Ohio Assembly Plant is set to redirect its manufacturing efforts towards new gas and hybrid vans. These adaptations suggest that Ford is not alone in its reassessment, as other automakers are similarly realigning their EV strategies in response to changing consumer preferences and economic realities.

The Broader Automotive Industry Trend

Ford’s decision highlights the dynamic landscape within the automotive industry, where fluctuating consumer preferences and changes in policy are significantly influencing automakers’ investment strategies. This re-evaluation has prompted several manufacturers to reconsider their electric vehicle programs, aiming to better align with market demands and profitability.

Future Vehicle Lineup Insights

By 2030, Ford aspires for hybrids, extended-range EVs, and full EVs to together comprise 50% of its overall sales volumes, significantly shifting from the current landscape. This ambitious goal showcases Ford’s acknowledgment of the need to adapt to market realities while ensuring that their product offerings remain profitable.

Potential Impacts on Local Economies

The adjustments made by Ford could have far-reaching implications, particularly in regions where the company has a strong production footprint. As manufacturing facilities pivot to focus on gas-powered trucks and hybrid vans, this could influence local job markets, investment opportunities, and economic resilience. The entrepreneurial spirit within the automotive sector may inspire similar strategies among local businesses, which could accelerate growth and innovation across various industries.

Key Takeaways

Ford’s strategic changes represent a crucial step forward in the automotive sector, especially concerning economic viability and consumer demand. By reallocating its focus toward hybrid and gas-powered vehicles, the company envisions a more robust future in alignment with market needs. This development encourages a broader discussion about how local economies can thrive amidst fluctuating demands in sectors like automotive manufacturing.

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Author: STAFF HERE JACKSONVILLE WRITER

The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.