July 29, 2025

Florida Attorney General Sues Premier Outdoor USA for Fraud

News Summary

The Florida Attorney General’s Office has initiated a lawsuit against Premier Outdoor USA and its owner, Shaun Jackrel, for alleged fraudulent practices involving hot tubs and outdoor kitchens. Customers reported issues such as receiving damaged goods and abandoned projects after payment. The lawsuit seeks over $394,000 in restitution and includes a permanent ban on the companies’ operations in Florida. This legal action follows numerous complaints and highlights the need for consumer protection in the marketplace.

Jacksonville, FL – The Florida Attorney General’s Office has filed a lawsuit against Premier Outdoor USA, Outdoor Dreams Company, and its owner, Shaun Jackrel, due to allegations of fraudulent business practices related to the sale of hot tubs, swim spas, and outdoor kitchens. The lawsuit, filed in Duval County on July 23, 2024, comes after an extensive investigation initiated by the Ask Anthony team in April 2024.

The complaint asserts that between 2020 and early 2025, the companies engaged in deceptive practices, including advertising products and accepting payments from customers without fulfilling their orders. Customers from states such as Florida, Georgia, Arizona, Tennessee, and Virginia reported experiences of receiving damaged goods, having projects abandoned post-payment, and not receiving their orders at all after paying in full.

Specifically, the lawsuit contends that customers faced numerous issues, such as receiving faulty or broken hot tubs and swim spas, and in some cases, incorrect measurements of their properties led to ill-fitting products being delivered. It was also noted that refunds were rarely issued, even if customers canceled their orders within the stipulated timeframe, resulting in significant financial losses for those affected.

A total of 30 customers have been identified as victims of these allegedly fraudulent practices, prompting the Attorney General to seek more than $394,000 in restitution alongside $330,000 in civil penalties for what the lawsuit describes as “willful violations” of Florida’s Deceptive and Unfair Trade Practices Act.

Shaun Jackrel, who is personally named in the lawsuit, is accused of overseeing the operations and endorsing the sales techniques that led to the alleged misconduct. In addition to monetary restitution, the Attorney General is calling for a permanent ban preventing Jackrel and his companies from engaging in the sales or advertising of hot tubs and outdoor kitchens in Florida, citing that the businesses’ actions have caused “substantial injury to the public.”

In parallel with the Attorney General’s lawsuit, Jacksonville Councilman Rory Diamond has filed a class action lawsuit against the same entities, reflecting a growing number of consumer grievances related to the companies. Reports indicate that these businesses altered their names while continuing their operations, further complicating matters for affected customers, with Premier Outdoor USA now operating under the banner of Outdoor Dreams Company.

In addition to the specific allegations against Jackrel and his companies, the lawsuit mentions misleading advertising practices and warranty misrepresentation as key components of the fraud claims. A total of 39 complaints have been documented against these companies, further highlighting the breadth of customer dissatisfaction.

The Attorney General’s pursuit of justice emphasizes the importance of restoring consumers to their rightful position regarding the products they purchased. The ongoing investigation and complaints from numerous customers reveal a significant need for accountability and remedying the situation for those affected.

The Ask Anthony team, along with the I-TEAM from News4JAX, has been actively investigating these complaints against Premier Outdoor USA and Outdoor Dreams Company, bringing attention to the issues faced by customers. As the case unfolds, it highlights the challenges faced by consumers in navigating rights violations in the marketplace.

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Author: STAFF HERE JACKSONVILLE WRITER

The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.

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