News Summary
Firehouse Subs has moved its headquarters to a new 40,000 square foot office in Jacksonville’s Deerwood North area, effective April 1, 2024. This relocation not only supports the chain’s growth in the fast-casual dining market but also emphasizes its commitment to remaining in Jacksonville following its acquisition by Restaurant Brands International. The new office will enhance operational efficiency and employee experience, with plans for further renovations aimed at boosting workspace creativity. Firehouse Subs aims to expand to 2,000 locations in the U.S. and Canada by 2028.
Jacksonville – Firehouse Subs has officially relocated its headquarters to a larger office in Jacksonville’s Deerwood North area. The move, which took place on April 1, 2024, brings the company to 4600 Touchton Road E., where it occupies a modern space of 40,000 square feet. This new location allows for significant expansion compared to the previous office at 12735 Gran Bay Parkway, which had approximately 31,525 square feet.
The headquarters now employs 125 staff members, a crucial element in supporting the company’s continued growth in the competitive fast-casual dining industry. Firehouse Subs underwent this relocation shortly after being acquired by Restaurant Brands International Inc. in December 2021 for $1 billion. Despite the acquisition, the company has remained committed to maintaining its roots in Jacksonville.
The new office is strategically positioned east of Tinseltown and north of Gate Parkway. It is situated in an area known for its business development, making it an ideal choice for the chain, which aims to expand its footprint further. The office’s relocation represents part of the brand’s plans to increase operational efficiency while enhancing employee experience, ultimately driving sales growth.
Following the acquisition, Restaurant Brands International expressed its commitment to keeping Firehouse Subs’ headquarters in Jacksonville, a promise that has been fulfilled with this move. The company has ambitious growth targets, aspiring to operate approximately 2,000 restaurants in the U.S. and Canada by the year 2028. As of March 31, 2025, Firehouse Subs has recorded a total of 1,352 restaurants, reflecting a 5.9% growth from the previous year. This includes 1,345 locations in the U.S. and Canada, with an additional 26 operating internationally.
The increase in size and accessibility of the new headquarters is designed to meet the demands of the company’s expansion. Initial renovations focused on updating finishes in the existing office space, with plans for a second phase that will incorporate innovative features such as a state-of-the-art kitchen and a mural studio for artists, pending the issuance of city permits. These improvements are intended to enhance the workspace for employees and further embody the brand’s unique culture.
Firehouse Subs, founded in 1994 by former firefighter brothers Chris and Robin Sorensen, is notably recognized for its firefighter-themed menu, which includes fan favorites like the Hook & Ladder Sub, made with Virginia honey ham, smoked turkey breast, and melted Monterey Jack cheese. The company has also made a name for itself through its commitment to community service, having donated over $100 million via its Public Safety Foundation to support first responders and disaster relief efforts.
Real estate professionals played a vital role in facilitating the move. David Hillegas from Cushman & Wakefield Jacksonville represented Firehouse Subs, while Victor Hughes with Vanderbilt Office Properties acted on behalf of the landlord, SREIT Deerwood Park North LLC. Their collaboration contributed to a smooth transition into the new space, ensuring the headquarters is equipped to support the company’s future growth.
This relocation underscores Firehouse Subs’ ongoing commitment to its Jacksonville roots while positioning itself strategically for future success in the fast-casual dining market. With plans for further expansion and continued community involvement, Firehouse Subs is poised to enhance both its corporate presence and its contributions to the local community.
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Additional Resources
- Jacksonville Daily Record
- Wikipedia: Firehouse Subs
- Commercial Appeal
- Google Search: Firehouse Subs
- Jacksonville.com
- Encyclopedia Britannica: Restaurant Brands International
- PR Newswire
- Google News: Firehouse Subs
