Jacksonville, Florida, January 28, 2026
Morning Oil Coffee is preparing to launch a community-centric coffee yard at The Workhouse in Jacksonville. Focusing on traditional coffee offerings and hearty meals tailored for tradespeople, the shop aims to foster community and support the local workforce. The soft opening is set for January, with a grand opening in February. Morning Oil Coffee also plans to introduce initiatives to assist skilled tradespeople and host community events.
Jacksonville’s Morning Oil Coffee to Open Community-Focused Coffee Yard
Jacksonville, Florida – Morning Oil Coffee is set to open a new coffee yard at 700 East Union Street, Unit 151, inside The Workhouse, a historic 1912 former grocery depot being redeveloped into a mixed-use community hub. The soft opening is scheduled for January 1, with a grand opening on February 1.
Community-Centric Concept
The coffee yard is designed specifically for tradespeople and the working community, focusing on traditional coffee offerings such as lattes, cappuccinos, drip coffee, and espresso made from directly sourced Guatemalan beans. The menu will also feature hearty breakfast items, substantial lunch offerings, and pre-ordered sack lunches ready for pickup on the way to job sites. Every Monday from 5 a.m. to 9 a.m., Morning Oil Coffee will serve free coffee for crews holding their morning safety meetings.
Expansion Plans
As the brand grows, the team plans to add limited evening hours featuring beer and wine, contractor meetups, and storytelling nights. A concept inspired by owner Phil Rogacki’s podcast, Two Tree Guys.
Supporting the Trades Community
Owner Phil Rogacki founded Morning Oil Coffee in response to the looming shortage of skilled tradespeople nationwide. With a significant portion of the workforce nearing retirement and fewer young people entering trades, the company aims to help close that gap through The New Boots Project, a nonprofit that provides new boots to individuals entering trade apprenticeships.
Collaborations and Partnerships
Morning Oil Coffee is collaborating with local organizations involved in workforce development, including the Jacksonville Sheriff’s Office, state judges, re-entry programs, and the Baselli Foundation, led by Tony Boselli.
About the Owner
Phil Rogacki, the owner of Morning Oil Coffee, traveled to Guatemala to learn directly from coffee farmers, stay with their families, and understand the process behind their award-winning beans. The concept is built around pride in the trades, community, and supporting people who keep critical infrastructure running.
Operating Hours
- Monday–Friday: 5 a.m. – 3 p.m.
FAQ
When is the grand opening of Morning Oil Coffee’s new location?
The grand opening is scheduled for February 1.
What are the operating hours for Morning Oil Coffee?
Morning Oil Coffee operates Monday through Friday from 5 a.m. to 3 p.m.
What is the focus of Morning Oil Coffee’s menu?
The menu focuses on traditional coffee offerings such as lattes, cappuccinos, drip coffee, and espresso made from directly sourced Guatemalan beans, along with hearty breakfast and lunch items.
What is The New Boots Project?
The New Boots Project is a nonprofit initiative by Morning Oil Coffee that provides new boots to individuals entering trade apprenticeships, aiming to support the trades community.
Who is the owner of Morning Oil Coffee?
Phil Rogacki is the owner of Morning Oil Coffee.
Key Features
| Feature | Description |
|---|---|
| Location | 700 East Union Street, Unit 151, Jacksonville, FL 32206, inside The Workhouse |
| Opening Dates | Soft opening on January 1; grand opening on February 1 |
| Menu Focus | Traditional coffee offerings and hearty breakfast and lunch items |
| Community Initiatives | The New Boots Project and collaborations with local workforce development organizations |
| Operating Hours | Monday–Friday: 5 a.m. – 3 p.m. |
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