Jacksonville, Florida, January 31, 2026
American Express has posted impressive profits for the fourth quarter, highlighting a significant uptick in spending from Millennial and Gen-Z consumers. With earnings rising by 13% to $2.46 billion, the latest report emphasizes resilient luxury spending and innovative product offerings. Increased cardholder spending and favorable trends in credit highlight a shift in consumer behavior, with younger generations now influencing the marketplace. Looking ahead, AmEx forecasts strong growth for 2026, positioning itself as a key player in the economic landscape.
Jacksonville, Florida
American Express Reports Strong Q4 Profits Driven by Millennial and Gen-Z Spending
Company’s latest earnings showcase resilience in luxury spending and promising growth forecasts.
American Express (AmEx) has demonstrated a solid performance in the fourth quarter of 2025, highlighting a growing trend among younger demographics that is reshaping the landscape of consumer spending. With profits soaring by 13% to $2.46 billion—driven largely by increased spending on travel, luxury items, and dining—AmEx’s results reflect a positive shift in the economic environment where entrepreneurs are fostering an optimistic climate for growth. The company’s success story emphasizes the power of consumer confidence, especially among affluent younger generations who are redefining marketplaces through their preferences and spending habits.
The increase in AmEx’s cardholder spending to $506.2 billion, averaging $6,696 per cardmember, serves as a testament to the economic vitality present in current market conditions. Local businesses and entrepreneurs in Jacksonville could take a cue from this momentum, potentially leveraging similar trends to stimulate growth and enhance consumer engagement. The expansion of credit provisions—shown in the rise of outstanding credit card loans to $213 billion—further underscores a trend of favorable borrowing conditions that can drive business innovation and expansion.
Financial Performance
In the fourth quarter of 2025, AmEx reported a profit of $2.46 billion, or $3.53 per share, marking a 13% increase from the previous year. This performance met analysts’ expectations, demonstrating the company’s ability to navigate a competitive marketplace successfully. The significant cardholder spending of $506.2 billion during the quarter and the growth in outstanding credit card loans are signals of economic strength that could inspire local Jacksonville businesses to foster relationships with customer bases in similar high-spending demographics.
Product Enhancements
In September, AmEx unveiled a refreshed Platinum Card that attracted attention by offering new benefits, such as a $400 annual dining credit, although the annual fee increased to $895. The appeal of the updated card highlights how product innovation can drive customer engagement. For small businesses in Jacksonville, focusing on unique value propositions that enhance customer experiences may similarly encourage loyalty and spending.
Demographic Trends
Significantly, for the first time in company history, Gen-Z and Millennials have collectively outspent Generation X on AmEx cards. This demographic shift underscores a changing economic landscape where younger consumers are increasingly influential. Local entrepreneurial ventures can capitalize on this trend by aligning products and marketing strategies with the preferences of these key demographics, fostering a better connection with the modern consumer.
Future Outlook
Looking ahead, AmEx forecasts earnings per share between $17.30 and $17.90 for 2026, reflecting robust growth projections. The company also plans to elevate its quarterly dividend from 82 cents to 95 cents per share. Such financial movements indicate strong confidence in their business model and objectives, suggesting a stable investment alternative for those involved in the financial sector.
Stock Performance
As of January 31, 2026, AmEx’s stock (ticker: AXP) is trading at $352.17, with an intraday high of $360.35 and a low of $344.53. Analyzing stock movements in response to earnings reports can provide valuable insights for local investors looking to navigate their portfolios effectively amid a recovering economy.
Frequently Asked Questions (FAQ)
What was AmEx’s profit in the fourth quarter of 2025?
AmEx reported a profit of $2.46 billion, or $3.53 per share, in the fourth quarter of 2025, a 13% increase from the previous year.
How much did AmEx cardholders spend in the fourth quarter?
AmEx cardholders collectively spent $506.2 billion during the fourth quarter, averaging $6,696 per cardmember.
What changes were made to the Platinum Card?
The Platinum Card was refreshed in September, adding a $400 annual dining credit and increasing the annual fee to $895.
Which demographic is now spending more on AmEx cards?
For the first time, Gen-Z and Millennials are collectively spending more on their AmEx cards than Gen-X.
What is AmEx’s earnings forecast for 2026?
AmEx forecasts earnings per share between $17.30 and $17.90 for 2026.
Key Features
| Feature | Details |
|---|---|
| Profit Increase | 13% rise to $2.46 billion in Q4 2025 |
| Cardholder Spending | $506.2 billion in Q4 2025, averaging $6,696 per cardmember |
| Platinum Card Update | Added $400 dining credit, annual fee increased to $895 |
| Demographic Shift | Gen-Z and Millennials now outspending Gen-X on AmEx cards |
| 2026 Earnings Forecast | Expected earnings per share between $17.30 and $17.90 |
| Dividend Increase | Quarterly dividend raised from 82 cents to 95 cents per share |
| Stock Performance | Trading at $352.17 as of January 31, 2026 |
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