Jacksonville, FL, January 21, 2026
The ‘Be The People’ campaign, set to launch on July 4, 2026, is a new initiative designed to engage Americans in addressing local challenges. Spearheaded by Stand Together, this campaign seeks to raise over $200 million in its first year, empowering citizens to foster community solutions to issues like poverty and addiction. The program envisions collaborations between non-profits, corporations, and local governments, aiming for a long-term impact on societal divides through community engagement and entrepreneurial spirit.
New ‘Be The People’ Campaign Aims to Unite Americans in Solving Local Issues
Subheadline
A novel initiative seeks to harness the power of community engagement and partnerships to tackle pressing local challenges across the nation.
Jacksonville, FL — With a launch date set for July 4, 2026, the “Be The People” campaign is a forward-thinking initiative designed to connect millions of Americans in addressing local issues that have been exacerbated by economic stagnation and social division. This privately funded campaign coincides with the 250th anniversary of the Declaration of Independence and is spearheaded by the robust nonprofit network, Stand Together.
The campaign comes at a pivotal time, reflecting an unprecedented commitment to empower citizens with the belief that they can drive meaningful change in their neighborhoods. As evidenced by the resilience of local entrepreneurs and businesses, a focus on limited regulation can often foster communal solutions to issues such as poverty and addiction. The “Be The People” campaign looks to channel this entrepreneurial spirit into tangible benefits for communities across the nation.
Campaign Overview
The “Be The People” campaign represents a decade-long commitment to reshape America’s narrative about division and powerlessness. Spearheaded by Stand Together, the initiative aims to raise over $200 million in its first year through contributions from more than 50 philanthropic foundations and individual donors. Notable founding members include nonprofit leaders such as Goodwill Industries and Habitat for Humanity, alongside corporate partners like Ron Howard’s Imagine Entertainment and the National Basketball Association.
Goals and Strategies
This ambitious initiative sets out to encourage citizens to take action not only through volunteering but also by enhancing the role of businesses and local organizations in addressing community concerns. The campaign will implement significant data collection efforts to assess the impact and effectiveness of its strategies, ensuring that the collective efforts of everyday Americans lead to measurable change.
Background Context
Stand Together, founded by billionaire Charles Koch, has a long history of promoting community engagement and economic liberty. The “Be The People” campaign emerges at a time when issues such as economic inequality and polarization are front and center in public discourse. By fostering a renewed sense of civic responsibility, the campaign represents a crucial opportunity to bridge societal divides.
Partnerships and Support
A critical component of the campaign will be its partnerships with various sectors, including businesses, schools, and local governments. By aligning diverse resources and perspectives, the initiative aims to create avenues for not just engagement but also innovative problem-solving that promotes the long-term welfare of communities.
Conclusion
The “Be The People” campaign illustrates a significant commitment to community empowerment and shared responsibility. By tapping into the strengths of local organizations and the entrepreneurial spirit of American citizens, the initiative aims to create a lasting impact over the next decade. Jacksonville residents and businesses alike are encouraged to engage with this initiative and support local solutions that foster growth and resilience in our communities.
FAQ
What is the “Be The People” campaign?
The “Be The People” campaign is a 10-year initiative set to launch on July 4, 2026, aiming to connect hundreds of millions of Americans to address local challenges such as poverty, addiction, and economic stagnation.
Who is leading the campaign?
The campaign is spearheaded by Stand Together, a nonprofit network founded by billionaire Charles Koch.
How is the campaign funded?
The initiative is privately funded, with over 50 philanthropic foundations and individual donors contributing more than $200 million for its first year.
What are the campaign’s goals?
The campaign aims to change the perception that the U.S. is hopelessly divided and that individuals have little power to overcome societal problems. It seeks to empower citizens to take meaningful action and reshape the national narrative.
Who are the founding members of the campaign?
Founding members include nonprofits like GivingTuesday, Goodwill Industries, Habitat for Humanity, and More Perfect; as well as businesses such as Ron Howard’s Imagine Entertainment.
What is the role of businesses and schools in the campaign?
The campaign envisions actions far beyond volunteering, pointing to a role for businesses and educational institutions in driving community engagement.
How does the campaign plan to measure its impact?
The initiative plans to launch a major data collection effort to evaluate engagement and problem-solving progress.
Key Features
| Feature | Description |
|---|---|
| Launch Date | July 4, 2026 |
| Duration | 10 years |
| Funding | Over $200 million for the first year’s budget, funded by 50 philanthropic foundations and individual donors. |
| Founding Members | Nonprofits like GivingTuesday, Goodwill Industries, and Habitat for Humanity; businesses such as Ron Howard’s Imagine Entertainment. |
| Goals | Empower citizens to take meaningful action and reshape the national narrative. |
| Measurement | Launch a major data collection effort to evaluate progress and engagement. |
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