Jacksonville, Florida, November 24, 2025
The Fiorentino Group has officially rebranded as The Florida Group, marking a strategic expansion and leadership enhancement. Established in 2002, the firm has played a critical role in Florida’s government relations, focusing on key sectors like transportation and healthcare. Under President Marty Fiorentino’s leadership, the firm aims to strengthen its statewide influence and adapt to the evolving political landscape of Florida. This rebranding aligns with industry trends among Florida-based firms, highlighting a commitment to delivering customized government relations solutions.
Jacksonville, Florida – The Fiorentino Group Rebrands as The Florida Group
Jacksonville-based lobbying firm The Fiorentino Group has rebranded as The Florida Group, signaling a strategic expansion and leadership enhancement. The firm, established in 2002, has been a significant player in Florida’s government relations landscape, offering services in transportation, infrastructure, telecommunications, and healthcare. This rebranding reflects the firm’s commitment to broadening its statewide influence and adapting to the evolving political and business environment in Florida.
Leadership Expansion
As part of the rebranding, The Florida Group has elevated its leadership team to better serve its diverse clientele. The firm’s president, Marty Fiorentino, brings extensive experience in corporate communications and public affairs, having previously served as Vice President of Corporate Communications and Public Affairs for CSX Transportation. Under his leadership, the firm aims to strengthen its relationships with key decision-makers at all levels of government and continue delivering effective government relations strategies to its clients.
Strategic Objectives
The rebranding to The Florida Group is part of a broader strategy to enhance the firm’s presence and capabilities across the state. By unifying under a new name, the firm seeks to present a cohesive and dynamic image to clients and stakeholders, emphasizing its commitment to delivering tailored government relations solutions that align with Florida’s unique political and business landscape.
Background
Founded in 2002, The Fiorentino Group has been instrumental in navigating Florida’s complex political environment, providing clients with strategic insights and advocacy. The firm’s decision to rebrand aligns with a trend among Florida-based firms to refresh their identities and expand their services. For instance, in 2025, Gunster launched Arrow Group, a new voice in government affairs, by integrating Anfield Consulting into its operations. Similarly, in 2025, Guided Insurance Solutions rebranded as The Baldwin Group to reflect its growth and expanded capabilities in the insurance sector. These strategic moves underscore the dynamic nature of Florida’s business and political arenas, where firms continually adapt to meet evolving client needs and market demands.
Frequently Asked Questions (FAQ)
- Why did The Fiorentino Group rebrand to The Florida Group?
- The rebranding reflects the firm’s strategic expansion and leadership enhancement, aiming to broaden its statewide influence and adapt to Florida’s evolving political and business environment.
- Who is leading The Florida Group?
- The firm is led by President Marty Fiorentino, who brings extensive experience in corporate communications and public affairs, including his previous role as Vice President of Corporate Communications and Public Affairs for CSX Transportation.
- What services does The Florida Group offer?
- The Florida Group provides government relations services in areas such as transportation, infrastructure, telecommunications, and healthcare, assisting clients in navigating Florida’s complex political landscape.
- Can you provide examples of other Florida firms that have rebranded recently?
- Yes, in 2025, Gunster launched Arrow Group by integrating Anfield Consulting, and Guided Insurance Solutions rebranded as The Baldwin Group to reflect their growth and expanded capabilities in their respective sectors.
| Key Feature | Description |
|---|---|
| Rebranding | The Fiorentino Group rebranded as The Florida Group to reflect strategic expansion and leadership enhancement. |
| Leadership | President Marty Fiorentino leads the firm, bringing extensive experience in corporate communications and public affairs. |
| Services Offered | The firm provides government relations services in transportation, infrastructure, telecommunications, and healthcare. |
| Industry Trend | Other Florida firms, such as Gunster and Guided Insurance Solutions, have also rebranded recently to reflect growth and expanded capabilities. |
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