News Summary
The Jacksonville Transportation Authority has introduced a new contactless payment system for its NAVI autonomous vehicle service. Riders can now pay a fare of $1.75 using credit or debit cards, or mobile wallets like Apple Pay and Google Pay. The initiative aims to improve transportation options in Downtown Jacksonville. Seniors and students can benefit from free rides, promoting local usage. With NAVI operating on weekdays from 7 a.m. to 7 p.m., the system encourages a seamless travel experience while aligning with technological trends in public transit.
Jacksonville Launches Contactless Payment System for NAVI Service
The Jacksonville Transportation Authority (JTA) has rolled out a new tap-and-ride contactless payment system for its NAVI autonomous vehicle service as part of a modernization initiative aimed at enhancing transportation options in the area. The system was officially launched on Wednesday, October 1, allowing riders to pay a fare of $1.75 using credit or debit cards, or mobile wallets like Apple Pay and Google Pay.
This new payment method aims to provide a faster and more convenient way for passengers to navigate Downtown Jacksonville. Furthermore, to encourage local ridership, seniors aged 65 and older can ride for free with a valid Florida-issued ID. Additionally, Duval County Public Schools students with valid IDs and college or trade school students registered through MyJTA are also eligible for free rides. For those with a STAR card marked with an ‘R’, a reduced fare of $0.75 per trip is available.
NAVI Service Details
NAVI operates Monday through Friday from 7 a.m. to 7 p.m., connecting key areas throughout Downtown Jacksonville along Bay Street, particularly servicing the Sports & Entertainment District. To facilitate the transition to the new payment system, NAVI ambassadors will be on-site to assist riders with any questions or issues they may encounter.
Background and Significance
The introduction of the contactless payment system represents a significant step in JTA’s ongoing efforts to modernize and improve public transportation services in Jacksonville. With an emphasis on technological advancement, the JTA aims to enhance the overall user experience, making it more seamless and user-friendly for all riders. The move towards contactless payment not only aligns with current transportation trends but also reflects a growing preference for digital payment methods among consumers.
As urban areas continue to evolve, the need for efficient, accessible, and modern transportation solutions becomes increasingly important. The NAVI service is designed to meet these demands by providing a reliable mode of transport with an enhanced payment system, ultimately supporting the broader goal of improving mobility within Jacksonville.
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Additional Resources
- Mass Transit Magazine
- Wikipedia: Contactless Payment
- First Coast News
- Google Search: Jacksonville transportation news
- WOKV News
- Encyclopedia Britannica: Public Transportation
- Payments Dive
- Google News: JTA Jacksonville
Author: STAFF HERE JACKSONVILLE WRITER
The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
