News Summary
Jacksonville’s Beaches are set for significant redevelopment, particularly in Atlantic Beach and Neptune Beach. The One Ocean Resort & Spa will be rebranded as Dune House Hotel & Spa, undergoing extensive renovations while remaining operational. Meanwhile, the Seahorse Oceanfront Inn and Lemon Bar have been acquired for redevelopment, possibly to include a private beach club and boutique hotel. Additionally, the historic Casa Marina Hotel will undergo renovations starting in 2026. Community members have mixed feelings about these changes but acknowledge their potential benefits.
Jacksonville, Florida – Significant redevelopment projects are slated for Jacksonville’s Beaches, specifically in Atlantic Beach and Neptune Beach, with plans for two hotel properties transforming the area. One Ocean Resort & Spa, located in Atlantic Beach, will undergo a comprehensive redesign and will be renamed Dune House Hotel & Spa.
The Dune House Hotel & Spa will remain operational throughout the renovation process, ensuring that current reservations are unaffected. Completion of the extensive renovations is anticipated by spring 2026. The hotel’s redesign aims to embody a theme of “barefoot luxury,” featuring new rooms, a coastal-inspired lobby restaurant, and additional amenities.
In Neptune Beach, the Seahorse Oceanfront Inn and Lemon Bar have recently been acquired for nearly $37 million by a development group led by Jaguars owner Shad Khan. Preliminary plans for the redevelopment at this site may include the creation of a private beach club, boutique hotel, spa, fitness center, and various retail spaces. However, no official designs have been submitted yet for approval.
Both Seahorse Oceanfront Inn and Lemon Bar will continue to operate under the management of Remington Hospitality. Local residents view these upgrades as necessary and have urged that the Beaches receive similar enhancements as other parts of Jacksonville. Some community members have expressed mixed feelings about the upscale changes, particularly concerned about how it may affect the area’s charm, although they acknowledge improvements in parking availability as a positive outcome of the redevelopment.
Historic Casa Marina Hotel Changes
Additionally, another significant project involves the Casa Marina Hotel in Jacksonville Beach, which is a historic landmark currently under contract for sale. Celebrating its 100th anniversary, Casa Marina Hotel will also see renovations beginning in 2026, leading to the cancellation of reservations made for that year. The hotel is set to close at the beginning of next year to facilitate these changes.
The upcoming renovations of Casa Marina will be managed by Corner Lot, a development company that is committed to retaining the hotel’s historical character while incorporating modern amenities. Meanwhile, a rezoning agreement has been approved by the Jacksonville Beach City Council for a project located at 102 Sixth Ave. N. This project entails the demolition of existing retail spaces to make way for a new five-story building.
The proposed new structure will potentially include first-floor retail, a parking garage, and either condominium units or a hotel on the upper levels. Notably, the planned height for this new building is 59 feet, due to prior settlements allowing for taller construction. Under the authorized zoning arrangements, the new retail space will not accommodate stand-alone bars or nightclubs, although hotel bars are permitted within restaurant areas.
Looking Ahead
City officials and developers emphasize their commitment to enhancing the Beaches while preserving its unique character throughout the redevelopment process. Current residents are hopeful that these projects will meet the needs of the community while improving the overall appeal of Jacksonville’s Beaches. As work progresses in Atlantic Beach and Neptune Beach, communities will be keenly observing how these transformations unfold and what impact they will have on the local environment and economy.
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Author: STAFF HERE JACKSONVILLE WRITER
The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
