News Summary
On September 4, Jacksonville will host its annual 904 Day celebrations, a grassroots initiative to honor the city’s vibrant culture and support local businesses. With activities at the Orange Park Mall and various community events, residents are encouraged to shop local and engage with unique offerings across the city. The day, proclaimed by Mayor Donna Deegan, coincides with the return of college and NFL football seasons, creating an exciting atmosphere for residents and visitors alike.
Jacksonville is set to host its annual 904 Day celebrations on September 4, an unofficial holiday dedicated to honoring the city’s vibrant culture and promoting local businesses. This grassroots initiative encourages residents to shop local, dine at neighborhood eateries, and engage with Jacksonville’s unique offerings.
The celebrations aim to stimulate the local economy by highlighting the importance of small businesses in Northeast Florida, which comprise 99.8% of all businesses in the state of Florida. As Jacksonville continues to welcome new residents and visitors, this year’s events present a perfect opportunity to explore the local scene.
A variety of activities are planned to engage residents throughout the day. The Orange Park Mall will play a significant role in the festivities, offering free family activities from 11 a.m. to 7 p.m. These include live music, community giving initiatives, and various giveaways. Additionally, a list of ten local events will be available for those interested in participating, spanning the city’s diverse neighborhoods.
Specific events planned for this 904 Day entail a 904 Day Breakfast at 76 S Laura St, a gathering called An Evening in the Garden at 1005 Riverside Avenue, and a Ribault River Tour at 500 Maxwell Road. Each event promises to be a showcase of the city’s culture, history, and culinary delights, spanning the entire day.
As part of the celebration, Visit Jacksonville has been actively promoting local trails that resonate with the city’s character, including the Jax Ale Trail, Jax Coffee & Donuts Trail, and the Mayport Shrimp Trail. For nature enthusiasts, there are scenic hiking trails, notably the Black Heritage Trail, which highlights important aspects of Jacksonville’s African American history.
Furthermore, the city and Mayor Donna Deegan have officially proclaimed September 4 as 904 Day. This recognition aligns the celebration with the return of college and NFL football seasons, creating additional enthusiasm as residents gather to support their teams.
Residents are encouraged to extend their celebrations throughout the week, sharing their local favorites on social media using the hashtag #904Day. Such engagement not only promotes local businesses but also fosters a sense of community among the residents of Jacksonville.
In the context of the city’s growth, recent riverfront developments and new dining options have been highlighting Jacksonville as an exciting place to visit and live. The overall increase in visitors and residents makes this year’s 904 Day celebrations particularly meaningful, as it emphasizes exploring and supporting local business ventures.
Overall, 904 Day is not just about celebrating Jacksonville; it’s a concerted effort to unite the community while supporting local enterprises critical for the area’s economic health. The day promises a fun-filled agenda that invites all Jacksonville residents to participate, discover their neighborhoods, and relish the local culture, thereby reinforcing the essence of what 904 Day stands for.
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Additional Resources
- Action News Jax: What do 904 Day?
- 904 Happy Hour: 904 Day Returns
- Visit Jacksonville: 904 Day Events
- Wikipedia: Jacksonville
- The Florida Times-Union: 904 Day Events
- Google Search: 904 Day Jacksonville
Author: STAFF HERE JACKSONVILLE WRITER
The JACKSONVILLE STAFF WRITER represents the experienced team at HEREJacksonville.com, your go-to source for actionable local news and information in Jacksonville, Duval County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Jacksonville Jazz Festival, Riverside Arts Market, and World of Nations Celebration. Our coverage extends to key organizations like the Jacksonville Chamber of Commerce and JAXUSA Partnership, plus leading businesses in logistics, healthcare, and entertainment that power the local economy such as CSX Corporation, Baptist Health, and VyStar Credit Union. As part of the broader HERE network, including HEREOrlando.com, HEREStPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.



